Lisa Ratner
Welcome Home Staging:
Responsive Sites for Largest Furniture Inventory Staging Company in N. California
My Process:
WelcomeHomeStaging.com
Site Goal
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A portfolio site that visually wow’s potential customers into signing up for our services and showcases our resume, testimonials, and history.
Challenges
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Users have a wide range of industry knowledge. There are real estate investors who already understand the value of staging and then those that are selling a house for the first time, and feeling emotional about it.
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Need to both visually wow and show a sense of financial savvy.
My Solution
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Prioritize route options by duration instead of separating them by mode.
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Have algorithm include real time data and parking time estimates.
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Offer all mode possibilities, but include a mode preference section for users to customize.
Competitive Audits
Identified the successful features as well as the product gaps that my app could fill.
Many real time transit apps such as Rover only provide the user with data for a single mode such as public transit.
Or we have Google Maps, which isn't real time data and separates the search results according to mode and you have to toggle through the modes to decipher which is the fastest.
Stakeholder Interviews:
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Observations
Ideation
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Collected user problems that arose during user interviews and surveys
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Categorized pain points
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Prioritized most common and most pressing pain points
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Considered potential feature solutions.
Personas
Identified different types of potential users. By separating them into categories, I was able to consider the similarities and differences in their behavior, values, pain points and needs.
User Flows
Google Maps begins the query with the users mode and then yeilds search results categorized by mode.
My version prioritizes the shortest travel duration option, regardless of the mode. You can state your mode options in my preferences section, but the intial results will show the user all of their mode options.
Sketches
I sketched the interface to visually conceptualize a solution.
Wireframes
This design solution prioritizes the duration element and allows you to specify your transportation mode preferences.
User Testing
After testing the wireframes on users, I took that feedback and designed a solution.
Style Guide
Wanted neutral colors to allow the interior design photos to shine.
Next Steps
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Measure which features are used most and possibly rearrange priority
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Dive into Visual Design. Establish color palate, typography, and icon style.