HEALTH MOBILE APP

 

 

This concept was designed for Keas, a guaranteed engagement health management platform serving Fortune 500 clients. 

Role: UX Designer

 

 

 

My Process:

Competitive Audit
Competitive Audit

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Heuristics Evaluatation Set Up
Heuristics Evaluatation Set Up

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Competitive Audit
Competitive Audit

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Heuristics

 

Identified the successful features as well as the product gaps that my app could fill.

 

 

 

 

 

 

 

 

 

 

 

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Prioritizing Features
Prioritizing Features

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Ideation

 

  • Collected user problems that arose during user interviews and surveys

  • Categorized pain points

  • Prioritized most common and most pressing pain points

  • Considered potential feature solutions.

 

 

 

 

 

User Journey
User Journey

Blue post-its represent user pain points.

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User Journey
User Journey

Blue post-its represent user pain points.

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User Journey

 

  • Collected user problems that arose during user interviews and surveys

  • Categorized pain points

  • Prioritized most common and most pressing pain points

  • Considered potential feature solutions.

 

 

 

 

 

User Flow
User Flow

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User Flow
User Flow

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User Flow
User Flow

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User Flow
User Flow

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User Flows

 

This flow shows the design differences for when a user signs in for the first time, and subsequent times.  

 

 

 

 

 

Sitemap
Sitemap

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"MORE" Tab Sitemap
"MORE" Tab Sitemap

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"COMMUNITY" Tab Sitemap
"COMMUNITY" Tab Sitemap

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Sitemap
Sitemap

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Sitemap

 

I played with different global navigation options: "Hamburger menu" vs. persistant tabs. Since our demographic is older and less tech savvy I didn't want to hide important pages so I went with the persistant tabs. This simplified the depth of the sitemap. 

 

 

 

 

 

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Sketches

 

Rapid iteration

 

 

 

Entire App Wireframes
Entire App Wireframes

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Dashboard comparisons
Dashboard comparisons

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Compose Answer
Compose Answer

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Entire App Wireframes
Entire App Wireframes

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Wireframes

 

Determining the dashboard screen was essential before moving on to other screens. We evaluated different approaches based on user needs.

 

 

 

Guaranteed Engagement Analysis
Guaranteed Engagement Analysis

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Guaranteed Engagement Analysis
Guaranteed Engagement Analysis

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Gamification

 

Used the Octalysis tool to identify the behavior we want to incentivize and the methods to reward it.

 

 

 

Collection of User Insights
Collection of User Insights

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Prioritizing features by importance
Prioritizing features by importance

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Collection of User Insights
Collection of User Insights

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User Testing 

 

Asked users to identify moments of confusion and delight.

 

 

 

Clickable Prototype V1

 

4 Persistent Tab structure to make sure users can access all major areas of the app.

 

Clickable Prototype V2

 

Integrated an overarching gamification system using the sugar symbolism.

 

Next Steps

 

  • Visual Design

  • Measure which features are used most and possibly rearrange priority