HEALTH MOBILE APP

 

 

This concept was designed for Keas, a guaranteed engagement health management platform serving Fortune 500 clients. 

Role: UX Designer

 

 

 

My Process:

Competitive Audit
Competitive Audit

Heuristics Evaluatation Set Up
Heuristics Evaluatation Set Up

Competitive Audit
Competitive Audit

1/2

Heuristics

 

Identified the successful features as well as the product gaps that my app could fill.

 

 

 

 

 

 

 

 

 

 

 

Prioritizing Features
Prioritizing Features

1/5

Ideation

 

  • Collected user problems that arose during user interviews and surveys

  • Categorized pain points

  • Prioritized most common and most pressing pain points

  • Considered potential feature solutions.

 

 

 

 

 

User Journey
User Journey

Blue post-its represent user pain points.

User Journey
User Journey

Blue post-its represent user pain points.

1/1

User Journey

 

  • Collected user problems that arose during user interviews and surveys

  • Categorized pain points

  • Prioritized most common and most pressing pain points

  • Considered potential feature solutions.

 

 

 

 

 

User Flow
User Flow

User Flow
User Flow

User Flow
User Flow

User Flow
User Flow

1/3

User Flows

 

This flow shows the design differences for when a user signs in for the first time, and subsequent times.  

 

 

 

 

 

Sitemap
Sitemap

"MORE" Tab Sitemap
"MORE" Tab Sitemap

"COMMUNITY" Tab Sitemap
"COMMUNITY" Tab Sitemap

Sitemap
Sitemap

1/3

Sitemap

 

I played with different global navigation options: "Hamburger menu" vs. persistant tabs. Since our demographic is older and less tech savvy I didn't want to hide important pages so I went with the persistant tabs. This simplified the depth of the sitemap. 

 

 

 

 

 

1/2

Sketches

 

Rapid iteration

 

 

 

Entire App Wireframes
Entire App Wireframes

Dashboard comparisons
Dashboard comparisons

Compose Answer
Compose Answer

Entire App Wireframes
Entire App Wireframes

1/7

Wireframes

 

Determining the dashboard screen was essential before moving on to other screens. We evaluated different approaches based on user needs.

 

 

 

Guaranteed Engagement Analysis
Guaranteed Engagement Analysis

Guaranteed Engagement Analysis
Guaranteed Engagement Analysis

1/1

Gamification

 

Used the Octalysis tool to identify the behavior we want to incentivize and the methods to reward it.

 

 

 

Collection of User Insights
Collection of User Insights

Prioritizing features by importance
Prioritizing features by importance

Collection of User Insights
Collection of User Insights

1/2

User Testing 

 

Asked users to identify moments of confusion and delight.

 

 

 

Clickable Prototype V1

 

4 Persistent Tab structure to make sure users can access all major areas of the app.

 

Clickable Prototype V2

 

Integrated an overarching gamification system using the sugar symbolism.

 

Next Steps

 

  • Visual Design

  • Measure which features are used most and possibly rearrange priority