Moodboards for Transportation App
- Lisa Ratner
- Apr 27, 2015
- 1 min read
Today I explored different visual design / branding approaches for the transportation app I am working on.
Typically you want to produce 4 moodboards:
One that is our initial gut reaction.
One that is a more conservative version of the initial board.
One that is more extreme.
One completely ‘out there’ approach that is probably inappropriate.






I came across the blog article about trends in website design, and it really gave me a fresh perspective. I was struggling with making my website look modern, but the breakdown of current design directions, like minimalism and interactive elements, helped me a lot. I applied some of the tips to my own project, and the results were impressive. It’s great to see practical advice that actually works in real design situations.