• Lisa Ratner

Moodboards for Transportation App

Today I explored different visual design / branding approaches for the transportation app I am working on.

Typically you want to produce 4 moodboards:

  1. One that is our initial gut reaction.

  2. One that is a more conservative version of the initial board.

  3. One that is more extreme.

  4. One completely ‘out there’ approach that is probably inappropriate.


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