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  • Lisa Ratner

Moodboards for Transportation App


Today I explored different visual design / branding approaches for the transportation app I am working on.

Typically you want to produce 4 moodboards:

  1. One that is our initial gut reaction.

  2. One that is a more conservative version of the initial board.

  3. One that is more extreme.

  4. One completely ‘out there’ approach that is probably inappropriate.

Moodboard_Chaffeur.jpg

moodboard green.jpg

Screen Shot 2015-04-27 at 5.53.41 PM.png

visual_moodboard serious.png


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