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Mobile
Head's Up Display
Wearable

Problem:

 

  • Drivers toggle between several apps to plan their route.

  • Duration time estimates are skewed since they don't include parking time and carpooling.

  • User needs the fastest, most reliable, and most cost effective way to get from A to B.

  • Users need app to flow across devices: mobile, HUD, and wearables.

 

Our Solution:

 

  • Mode Preferences screen allows user to prioritize their route values.

  • App continue across devices during navigation: mobile, HUD, and Wearable

  • Include real time traffic data, HOV lane benefits and parking time estimates.

  • Reward users for following our suggestions. 

Deliverables:

Video Prototype

Storyboard for Video Pitch (pdf)

High Fidelity Clickable Prototype:

Low Fidelity Clickable Prototype:

User Flows:

 

Flow with Devices
Flow with Devices

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Onboarding
Onboarding

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Parking Flow Strategy
Parking Flow Strategy

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Flow with Devices
Flow with Devices

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4 persona types
4 persona types

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3 main personas
3 main personas

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4 persona types
4 persona types

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Personas:

 

Project Ideation
Project Ideation

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Project Ideation
Project Ideation

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Ideation:

 

Wearables Competitive Analysis.jpg
Wearables Competitive Analysis.jpg

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Competitive Audits Transit
Competitive Audits Transit

This image is from UXAudit.com

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Rover UX Audit
Rover UX Audit

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Wearables Competitive Analysis.jpg
Wearables Competitive Analysis.jpg

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Research:

 

Storyboard
Prototype
User Flow
Personas
Ideation
Research
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