Lisa Ratner

Mobile

Head's Up Display

Wearable

Problem:

• Drivers toggle between several apps to plan their route.

• Duration time estimates are skewed since they don't include parking time and carpooling.

• User needs the fastest, most reliable, and most cost effective way to get from A to B.

• Users need app to flow across devices: mobile, HUD, and wearables.

Our Solution:

• Mode Preferences screen allows user to prioritize their route values.

• App continue across devices during navigation: mobile, HUD, and Wearable

• Include real time traffic data, HOV lane benefits and parking time estimates.

• Reward users for following our suggestions. 

Deliverables:

Video Prototype

Storyboard for Video Pitch (pdf)

High Fidelity Clickable Prototype:

Low Fidelity Clickable Prototype:

User Flows:

Personas:

Ideation:

Research: