Problem:

 

  • Drivers toggle between several apps to plan their route.

  • Duration time estimates are skewed since they don't include parking time and carpooling.

  • User needs the fastest, most reliable, and most cost effective way to get from A to B.

  • Users need app to flow across devices: mobile, HUD, and wearables.

 

Our Solution:

 

  • Mode Preferences screen allows user to prioritize their route values.

  • App continue across devices during navigation: mobile, HUD, and Wearable

  • Include real time traffic data, HOV lane benefits and parking time estimates.

  • Reward users for following our suggestions. 

Deliverables:

Video Prototype

High Fidelity Clickable Prototype:

Low Fidelity Clickable Prototype:

User Flows:

 

Flow with Devices
Flow with Devices

Onboarding
Onboarding

Parking Flow Strategy
Parking Flow Strategy

Flow with Devices
Flow with Devices

1/5
4 persona types
4 persona types

3 main personas
3 main personas

4 persona types
4 persona types

1/2

Personas:

 

Project Ideation
Project Ideation

Project Ideation
Project Ideation

1/1

Ideation:

 

Wearables Competitive Analysis.jpg
Wearables Competitive Analysis.jpg

Competitive Audits Transit
Competitive Audits Transit

This image is from UXAudit.com

Rover UX Audit
Rover UX Audit

Wearables Competitive Analysis.jpg
Wearables Competitive Analysis.jpg

1/4

Research: