Problem:

 

  • Drivers toggle between several apps to plan their route.

  • Duration time estimates are skewed since they don't include parking time and carpooling.

  • User needs the fastest, most reliable, and most cost effective way to get from A to B.

  • Users need app to flow across devices: mobile, HUD, and wearables.

 

Our Solution:

 

  • Mode Preferences screen allows user to prioritize their route values.

  • App continue across devices during navigation: mobile, HUD, and Wearable

  • Include real time traffic data, HOV lane benefits and parking time estimates.

  • Reward users for following our suggestions. 

Deliverables:

Video Prototype

High Fidelity Clickable Prototype:

Low Fidelity Clickable Prototype:

User Flows:

 

Personas:

 

Ideation:

 

Research: